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Privacy Policy

This Privacy Policy explains how Wuxi BYD Vehicle Co., Ltd. (“BYD”, “we”, “our”, or “us”) collects, uses, and protects your personal data. We are committed to safeguarding your privacy and ensuring compliance with applicable data protection laws.

This Privacy Policy does not apply to our authorized retailers, partners, or third parties to whom you may directly provide your information (such as insurance companies, subscription services, or financing providers). These entities are independent of us and responsible for their own data processing. Please refer to their individual privacy policies for more details.

1.Introduction

This Privacy Policy (“Policy”) describes how Wuxi BYD Vehicle Co., Ltd., located in Wuxi, China, processes and protects the personal data of individuals who use our website, contact us, or engage with our services (“Data Subjects”).

BYD acts as the data controller of your personal data and determines the purposes and means of processing.

You can contact us at:

  • Company: Wuxi BYD Vehicle Co., Ltd.

  • Email: info@bydcarchina.com

BYD is part of BYD Company Limited, headquartered in Shenzhen, China.

We reserve the right to update this Policy from time to time to comply with new regulations or operational changes. Updates will be posted on this website.

2. What Personal Data We Collect

Depending on your interaction with us, we may collect the following categories of personal data:

  1. Website Usage Data – IP address, browser type, device information, location (derived from IP), and browsing activity.

  2. Test Drive Requests – Name, phone number, email, address/postcode, preferred dealer, and vehicle type.

  3. Configuration Submission – Contact details and selected vehicle configuration for fulfilling product/service requests.

  4. Contact Forms / Inquiries – Name, email, phone number, region, and your questions or comments.

  5. Newsletter Subscription – Email address and marketing preferences.

  6. Partnership Applications – Name, phone number, email, and relevant business information.

  7. Cookies & Similar Technologies – Website interaction data for analytics, personalization, and marketing (see our Cookie Policy for details).

3. How We Use Your Data

We use your personal data for the following purposes, with legal bases as required under applicable law:

  • To provide and improve our website (legitimate interests).

  • To process test drive requests, orders, or product configurations (performance of a contract).

  • To respond to inquiries and customer support (legitimate interests).

  • To send newsletters and promotional content (your consent).

  • To personalize website experience and content (your consent).

  • To process partnership or dealer applications (legitimate interests).

You may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.

4. Retention of Data

We will retain personal data only as long as necessary:

  • For contractual relationships: generally up to 7 years after termination.

  • For inquiries or test drive requests: up to 18 months if no further relationship is established.

  • For marketing communications: until you opt out.

5. Security of Personal Data

We implement technical and organizational measures to protect your data against unauthorized access, alteration, loss, or misuse. While we use secure systems and encryption methods, please note that no online transmission is 100% secure.

In case of a data breach, we will promptly notify affected individuals and regulatory authorities in accordance with applicable law.

6. Sharing of Personal Data

We may share your personal data:

  • Within the BYD Group (subsidiaries and affiliates) for operational purposes.

  • With authorized BYD dealers for test drives, service, and maintenance.

  • With third-party service providers (e.g., IT hosting, logistics, marketing, and cloud services) under strict contractual obligations.

  • With law enforcement or regulatory authorities to comply with legal obligations.

  • In connection with corporate transactions, such as mergers, acquisitions, or restructuring.

  • With third-party integrations (social media widgets, consent tools) based on your consent.

We ensure that third parties process your data securely and lawfully.

7. International Data Transfers

As part of a global organization, your data may be transferred outside of your country of residence, including to China and other regions where BYD operates. Where required, we ensure adequate safeguards such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms are in place.

8. Your Rights

Depending on applicable data protection laws, you may have the right to:

  • Access and receive a copy of your personal data.

  • Correct or update inaccurate data.

  • Request deletion of your data under certain conditions.

  • Restrict or object to processing.

  • Withdraw consent for processing (e.g., for marketing).

  • Request transfer of your data in a machine-readable format.

To exercise these rights, please contact us at info@bydcarchina.com.

If you are not satisfied with our response, you may lodge a complaint with the relevant data protection authority in your jurisdiction.

9. Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or how your personal data is handled, please contact:

Wuxi BYD Vehicle Co., Ltd.

Email: info@bydcarchina.com

We take your privacy seriously and will respond as quickly as possible.

10. Updates to This Policy

We may update this Privacy Policy periodically. Any significant changes will be posted on our website with a revised “Last Updated” date. We encourage you to review this page regularly.